News from China.
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European cities on Xiaohongshu: why Citywalk content from Paris, Vienna & co. works
Citywalks and city guides are among the strongest formats on Xiaohongshu. Why focusing on one European city pays off for creators – and how to build it.
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Getting paid from Xiaohongshu to Germany: how the payout really works
Foreign creators can't reach their commissions without a Chinese bank account. How brand-deal earnings reach Germany cleanly and by contract.
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Travel creators on Xiaohongshu: Europe through Chinese eyes
For travel creators, Xiaohongshu is China's most important platform: this is where the Europe trip gets planned. Which travel content works and how to build it.
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Food creators on Xiaohongshu: why European food finds an audience
From the bakery to the wine bar: food content from Europe meets a curious audience on Xiaohongshu. Which formats work and what matters.
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Lifestyle creators on Xiaohongshu: what the Chinese audience loves about Europe
Lifestyle is the heart of Xiaohongshu. What European everyday life, home, fashion and self-care spark with the Chinese audience – and how to build a channel from it.
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Verifying on Xiaohongshu: why your passport matters – and borrowed IDs are dangerous
The most expensive mistake on Xiaohongshu is a channel on someone else's identity. How official passport verification works and why it secures your channel.
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How to start on Xiaohongshu as a European creator
From positioning and localization to your first post: the realistic steps to gain a foothold on Xiaohongshu as a German-speaking creator.
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Is Xiaohongshu worth it for European lifestyle creators?
Xiaohongshu is China's biggest lifestyle platform, with a young, high-spending audience. Who really benefits from joining – and who doesn't.