News from China.
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7 Barcelona restaurants Chinese travellers recommend to each other
27 of Barcelona's 6,434 food businesses appear in the Rednote posts Chinese travellers read before going out to eat. We analysed 195 of those posts, as of 26 September 2026.
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5 Lisbon restaurants Chinese travellers recommend to each other
24 of Lisbon's 4,064 food businesses appear in the Rednote posts Chinese travellers read before going out to eat. We analysed 159 of those posts, as of 26 September 2026.
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7 Madrid restaurants Chinese travellers write about
39 of Madrid's 8,522 food businesses appear in the Rednote posts Chinese travellers read before going out to eat. We analysed 212 of those posts, as of 26 September 2026.
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6 Munich restaurants Chinese travellers write about
32 of Munich's 4,125 food businesses appear in the Rednote posts Chinese travellers read before going out to eat. We analysed 213 of those posts, as of 26 September 2026.
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4 Rome restaurants Chinese travellers write about
34 of Rome's 6,237 food businesses appear in the Rednote posts Chinese travellers read before going out to eat — only four of them more than once. As of 26 September 2026.
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5 Vienna restaurants Chinese travellers write about – and the coffee house that's missing
14 of Vienna's 1,754 food businesses appear in the Rednote posts Chinese travellers read before going out to eat — the lowest figure of all nine cities we checked. As of 26 September 2026.
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Vienna, measured twice: about one percent both times
First we counted Vienna's websites, then we read the platform itself. Two completely different methods, almost the same number.
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Rednote or Xiaohongshu? Same thing
One app, three names – and plenty of confusion. What European businesses should know about China's largest lifestyle platform.
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Frankfurt, 2,756 restaurants: a blank spot for Chinese guests
We counted Frankfurt's restaurant scene – and learned that the number we started with was the wrong one.
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Chinese guests: where they look for your business
Chinese travellers decide where to eat before they depart – on a platform almost nobody in Europe knows. We read 2,193 of those posts.
Older posts for creators
From our earlier positioning. Still factually correct, but not what we work on today.
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Citywalk content from Europe: what we saw in 2,193 posts
City guides are among the strongest formats on Rednote. We looked at who writes them – and the answer is good news for you.
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Payouts from Rednote to Germany
Foreign creators can't reach their commissions without a Chinese bank account. How brand-deal earnings reach Germany cleanly and by contract.
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Travel content from Europe: slow, but it doesn't decay
On Rednote the European trip is planned, not just watched. What that means for your posts – backed by 2,193 posts we read.
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Food content from Europe: what ranks and what doesn't
We read 2,193 Rednote posts about eating in nine European cities. What the successful ones have in common is more concrete than good lighting.
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Lifestyle creators: what China reads about Europe
Lifestyle is the heart of Rednote. What European everyday life sets off there – and why the format most people start with is the wrong one.
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Verifying on Rednote: why your passport matters
The most expensive mistake on Rednote is a channel on someone else's identity. How official passport verification works and why it secures your channel.
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How to start on Rednote as a European creator
From positioning and localization to your first post: the realistic steps to gain a foothold on Rednote as a German-speaking creator.
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Is Rednote worth it for German creators?
Rednote is China's biggest lifestyle platform, with a young, high-spending audience. Who really benefits from joining – and who doesn't.