Questions & answers

What you want to know first.

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Do I need to speak Chinese?

No. Subtitling, translation and community management, we handle all of it. A few words of Chinese in your videos do go down great with the audience, though. We're happy to show you which ones.

Does my account really belong to me?

Yes. Your channel is registered against your passport through Xiaohongshu's official verification. We don't use borrowed IDs or front-person setups. A channel on someone else's identity is the most common and most expensive mistake in this market, and exactly the reason we exist.

How does my money reach Germany?

On Xiaohongshu, foreign creators can't reach their commissions without a Chinese bank account. We route your brand-deal earnings to Germany through our agency structure, settled by contract. Who pays which taxes in China and Germany, we clarify with you before you sign.

How long until I earn money?

Expect several months of build-up before monetization becomes a topic. The brand-deal program only opens up above a certain reach. Until then it's about building an audience. We'd rather tell you that up front than after the fact.

Which creators fit Redway?

Mostly visual lifestyle: everyday life in Germany, home, food, travel, fashion, fitness. The Chinese audience loves genuine glimpses of European life. Heavily language-driven formats like pure verbal comedy struggle there. If your content doesn't fit, we tell you in the intro call.

What can't I do on Xiaohongshu?

Without a Chinese ID, livestream selling and running your own shop aren't currently possible. That's a platform rule, not a limit from us. Brand deals, building reach and collaborations, on the other hand, work as normal.

Do I have to change my existing content?

Usually not fundamentally. We localize what you already produce and adjust timing and presentation. Where a format struggles in China, we suggest adjustments. The decision stays with you.

What does it cost?

To start, we work with a monthly retainer for setup, localization and management. Brand deals come later and are settled separately. What exactly it costs depends on scope and frequency. We discuss that in the intro call.

One more question? Ask us.

Book a call hallo@redway-agency.com