Questions & answers

What you want to know first.

Frequently asked

Something still open? Write to us directly, we usually reply within two working days.

hello@redway-agency.com

Do I need to speak Chinese?

No. The creators write in Chinese, and if you have an account of your own we handle the profile and posts too. You provide information and visuals, we do the rest. With us you can speak German, English or Chinese — whichever suits you.

Is the account in my name or Redway's?

Always yours. Your Rednote account is created on your phone number and identity — that's how the platform requires it. We get time-limited access you can end at any time and whose password you can change. No borrowed account.

Do I need a verified business account?

Not to start. A normal account is enough to become visible and tag your location. The official business verification — needed once you want to run paid ads — we offer as a later add-on step.

How quickly am I visible?

The first posts appear within the first month — we spread the visits across 30 days. You get found through the posts that stay up, and that grows over months, not days.

Which businesses is this worth it for?

Mainly businesses Chinese travellers might visit anyway: restaurants, hotels, visual retail, experience services, tourism. If your city and category show no demand on Rednote, we tell you in the analysis.

Do you guarantee more customers or revenue?

No. We deliver visibility and findability — provable, with a monthly report. Guaranteed revenue, customer numbers or followers can't be seriously promised, and we don't.

What is RedNote — isn't the app called Xiaohongshu?

They are the same app. 小红书 (Xiaohongshu, literally "little red book") is the Chinese name; RedNote is the English one the platform has used internationally since 2025. In China it is the largest platform for travel, food and lifestyle recommendations: you search for a city and a category and get posts by other users — closer to a search engine for recommendations than to a social network.

We are visible on Booking and Expedia. Isn't that enough?

Hardly, for Chinese guests. They book through Ctrip and Fliggy — and the decision about where to go at all is made earlier, on RedNote. This is not about your booking channel, it is about whether you appear in the shortlist people choose from.

We suddenly have a lot of Chinese guests — where does that come from?

Almost always from someone writing about you on RedNote: a post carrying your location, through which other travellers find you. Typical signs are groups ordering the same dish, or requests for something that isn't on the menu at all. How the mechanism works, and how to check for yourself, is on our page "Why are Chinese guests suddenly coming to us?".

How do I find out whether people write about us on RedNote?

With the app and half an hour: create an account, then search your city in Chinese plus a category (法兰克福美食 for food in Frankfurt, 维也纳咖啡馆 for Viennese cafés), also search your business name in Latin script, and tap the location on posts. Finding nothing does not mean there is nothing — search only ever shows a section of it. That check, done thoroughly, is exactly what the free visibility analysis is.

We don't have any Chinese guests. Why would we?

That is what the report checks, and often they are already there — you only see it if you look on RedNote. If there really is no demand for your city and your category, we will tell you, and you leave it.

We already work with an agency.

That changes nothing. Feel free to ask them how you appear on RedNote — if no answer comes back, you know where you stand. Our report costs nothing and interferes with no existing arrangement.

What does it cost?

The visibility analysis is free. What the visibility package costs depends on your city, your category and the number of visits — so after the analysis we make you a concrete offer rather than hand you a price list. On top of that you provide what the creators taste at your place. Your own account and paid promotion are optional add-ons.

Who pays the ad budget?

Always you, directly. We manage paid promotion, but the budget never runs through us. That keeps full control and transparency over your spend with you.

One more question? Ask us.