Team
The people behind Redway.
One team with a foot in Germany and one in China. We write, we strategize, we build your channel, and you still have a single point of contact.
Marius Rüppel
Head of Operations
At home in both the German and Chinese content worlds. Marius runs Redway from Germany and keeps both sides talking.
Lyra Lin
Chief Social Media Strategist
Lyra brings years of experience from China's content industry and knows what actually works on Chinese platforms.
Yixin Zhang
Copywriting Expert
Yixin is an expert on China's social platforms — from Xiaohongshu to Douyin and Weibo — and finds the right voice for every channel.
Simon Li
Video Editor
Simon edits our videos and brings years of experience with the vertical formats that stand out on Xiaohongshu.