Team
The people behind Redway.
One team with a foot in Germany and one in China. We write, we strategize, we build your channel, and you still have a single point of contact.
Marius Rüppel
Head of Operations
At home in both the German and Chinese content worlds. Marius runs Redway from Germany and keeps both sides talking.
Yixin Zhang
Co-Founder & Brand Strategy Director
Yixin is an expert on China's social platforms — from Rednote to Douyin and Weibo — and finds the right voice for every channel.
Lyra Lin
Social Media Expert
Lyra brings years of experience from China's content industry and knows what actually works on Chinese platforms.
Simon Li
Video Editor
Simon edits our videos and brings years of experience with the vertical formats that stand out on Rednote.