We get you onto China's biggest lifestyle platform.
You're a creator, not a business? Then this is your track. Xiaohongshu (小红书) is where China's young audience discovers European everyday life – fashion, food, travel. We handle localization, setup and management, with a team that knows the platform from the inside.
Services for creators
Strategy & positioning
Before we build anything, we check whether your content carries in China. We look at comparable creators on Xiaohongshu and decide with you which formats and topics will actually reach your audience. If it doesn't fit, we tell you early.
Localization
Good localization means more than translation. We subtitle your existing videos in Chinese and pay attention to timing, visual language and the small things that tell Chinese viewers whether someone understands their platform. Your handwriting stays.
Account setup
We set up your channel on Xiaohongshu and verify it officially against your passport. No borrowed ID, no detour through third parties. Your account is yours from day one.
Community & growth
Our team in China looks after your community in their language: comments, trends, timing. Reach on Xiaohongshu comes from daily presence. That's exactly what we deliver, even when it's night for you and daytime in China.
Monetization
Once your channel has enough reach, Dandelion (蒲公英) opens up — Xiaohongshu's official brand-partnership program. We negotiate, handle the contracts and make sure your earnings reach Germany cleanly.
Reporting
You get regular, readable reports on reach, engagement and growth. We look at what's working and adjust the content plan. Only the numbers that actually say something about your channel.
How we build your channel.
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Your account is yours.
We verify against your passport, not a borrowed ID. Your channel can't be taken away from you.
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Your earnings reach you.
Your earnings reach Germany through our agency structure, settled by contract. You always know where they stand.
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A team in China.
On the ground, with the knowledge of platform, culture and censorship. You get both worlds and one point of contact.
Let's talk about your channel.
Run a business, not a channel? Head this way for businesses.