We get you onto China's biggest lifestyle platform.

It's called Xiaohongshu, 小红书. Your account stays in your name, your money reaches Germany cleanly, and in China sits a team that knows the platform from the inside.

Book a free intro call No strings attached. 30 minutes. We'll tell you honestly whether China is right for you.
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The opportunity

China is one of the world's largest creator markets. For most German creators, it stays locked.

Xiaohongshu is China's biggest lifestyle platform. The audience is mostly young, female and urban, with real interest in European everyday life, fashion and food. Creators like Pamela Reif have built a large following there. The path to it fails almost always at the same points: verification asks for things you can't know from the outside. Payouts get stuck because foreign creators can't reach their money without a Chinese bank account. And a channel built on the wrong identity is quickly gone. That's exactly where we come in.

Large audiencefor European lifestyle
Young target groupmostly women in big cities
Spending powerinterest in Western brands

What we do

/01

Localization

We subtitle your videos in Chinese and adapt them so they land with the audience.

/02

Account setup

We set up your channel on Xiaohongshu and verify it in your real name.

/03

Community & growth

Our team in China looks after your community in Chinese. Every day, not just at the start.

/04

Monetization

We connect you to brand deals through the official Dandelion program and handle the payout.

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Why Redway

How we build your channel.

Why that makes the difference

Let's get you to China.

Book a call hallo@redway-agentur.com