The Chinese market is full of shortcuts that cost you your account and your money later on. We build your channel so that it's yours and stays yours.
We verify your channel the official way, against your passport. No borrowed Chinese ID, no front person. The most expensive mistake in this market is building your own channel on someone else's identity. If that person disappears or falls out with you, your account is gone. With us, that can't happen to you.
On Xiaohongshu, foreign creators can't reach their commissions without a Chinese bank account. We route your brand-deal earnings to Germany through our agency structure, settled by contract. Who pays which taxes in China and Germany, we clarify up front. You know how your money reaches you before you sign.
There's a fixed team in China that knows the platform, the cultural codes and the limits of censorship. Everything is steered from the German-speaking side, where we understand how creators here work. You get both worlds and still only one point of contact.
Not every format works on Xiaohongshu. If your content struggles there, we tell you in the intro call, before you invest time and money. A channel that doesn't grow is no use to us either.
We have one foot in the German-speaking world and one in China. The two sides rarely talk to each other. We do.
Redway grew out of a simple observation. We accompanied German creators into China and kept seeing how good people fail at the same avoidable mistakes: wrong verification, blocked payouts, a channel on a borrowed identity. In China we work with a fixed team that knows the market from the inside. That's exactly what the name stands for: 红路, the red way.