Services

From your first subtitle to your first brand deal.

We take on the technical, linguistic and cultural part of the road to China. You keep doing what you do best: content.

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Services in detail

/01

Strategy & positioning

Before we build anything, we check whether your content carries in China. We look at comparable creators on Xiaohongshu and decide with you which formats and topics will actually reach your audience there. If we see early on that it doesn't fit, we tell you.

/02

Localization

Good localization means more than translation. We subtitle your existing videos in Chinese and pay attention to timing, visual language and the small things that tell Chinese viewers whether someone understands their platform. Your handwriting stays.

/03

Account setup

We set up your channel on Xiaohongshu and verify it officially against your passport. No borrowed ID, no detour through third parties. Your account is yours from day one.

/04

Community & growth

Our team in China looks after your community in their language: comments, trends, timing. Reach on Xiaohongshu comes from daily presence. That's exactly what we deliver, even when it's night for you and daytime in China.

/05

Monetization

Once your channel has enough reach, the official Dandelion program opens up for brand deals. We negotiate, handle the contracts and make sure your earnings reach Germany cleanly.

/06

Reporting & growth

You get regular, readable reports on reach, engagement and growth. We look at what's working and adjust the content plan. Only the numbers that actually say something about your channel.

The red way

How we get you to China — in four stages.

Intro call & fit

We look at your content and tell you whether China makes sense for you. Visual lifestyle works well. For heavily language-driven formats, we tend to advise against it.

Setup & verification

We set up your Xiaohongshu channel and verify it officially in your name. Clean, compliant, permanently yours.

Localization & build-up

We subtitle and publish your videos and look after your community in Chinese while your channel grows.

Monetization

Once your channel has enough reach, the brand-deal program opens up. We negotiate, handle it and pay out to Germany.

Building in China takes time. For the first months you're working toward an audience that doesn't know you yet. Anyone who promises you instant reach doesn't know the platform.

Getting started

Two ways to start with us.

/01 · small first step

Readiness Check

A structured look at your content: is China a fit for you? You get a one-page result — a clear recommendation, an honest assessment, next steps. If we work together afterwards, the fee is credited in full toward your first month.

Request a Readiness Check
/02 · full support

Working together

The whole red way: setup, verification, localization, community and monetization. One monthly retainer, one point of contact — and your channel grows month after month.

Book a call

Let's talk about your channel.

Book a call hallo@redway-agency.com