You’ve built reach, the first brand deals are on the table – and then the reality check: how does the money actually get to you? For foreign creators, payout on Xiaohongshu (小红书) is one of the biggest stumbling blocks.
Why the money gets stuck
Commissions from brand deals on Xiaohongshu are handled through the official Dandelion program. The problem: without a Chinese bank account, foreign creators can’t reach their earnings. Many successfully build reach and then discover they can’t get to their own money.
The clean route through an agency structure
For the earnings to reach you, they run to Germany through an agency structure, settled by contract. Concretely, that means:
- Your brand-deal earnings are pooled and processed.
- The payout goes to Germany – traceable and documented.
- You always know where your money is.
The tax question – clarify it up front, not after
Who pays which taxes in China and in Germany is no trifle. This question should be settled before you sign, not after. A serious setup lays open how the flow from brand deal to your account looks – without grey areas.
The link to your account
The prerequisite for clean payouts is a verified account in your name. If your channel runs on a borrowed identity, the money question quickly becomes a risk too. More on this: verifying on Xiaohongshu.
In short
Reach is only half the battle. Only once the payout is cleanly settled does Xiaohongshu become a channel you actually earn from.
We handle exactly this part and clarify the tax question with you up front. Talk to us about your channel.