We make sure Chinese customers find you.

Chinese customers plan on Xiaohongshu (小红书) where they eat, shop and stay — often before they even set off. Your city is already there; your business usually isn't. That's exactly what we change.

Request a visibility analysis No subscription, no risk. First we show you where you stand on Xiaohongshu today.
The gap

Chinese customers are already in your city. On Xiaohongshu they search for things to do — and don't find your business.

Xiaohongshu is China's biggest lifestyle and travel platform. People travelling from China to Europe plan there: restaurants, hotels, shops, sights. They search by city and category — in Chinese, before they set off.

Your city shows up in those posts. Individual businesses almost never. Whoever isn't findable there doesn't exist for these guests — while the competitor next door is already being recommended. That's the gap we close.

What we do

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Visibility analysis

We show you where you stand on Xiaohongshu today: relevant posts, search terms, visible competitors. Free of charge.

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The visibility package

Five to eight Chinese-speaking creators visit your business each month and post about it — tagged with your location.

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Your own account

Account, Chinese profile text, first posts, location tag. On your number, on your identity.

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Paid promotion

Once organic visibility is in place, we add reach on top.

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Why Redway

How we make you findable.

Why that makes the difference